This helps me extend my membership retention? What's that?
Membership retention refers to the average length of membership for all of your website subscribers. The longer they stay a member the more money you make. When you create a Survey you will be able to collect valuable information about what your members like, dislike and want to see more of. This information can help you improve your services and keep your subscribers or members longer! The more you know about why your members like your site and stay or dislike it and leave, the more money you will make.